The On-Page SEO Stack: Mastering Titles, Meta Descriptions, and Schema Markup Without Bloat
Google rewrites between 60% and 70% of meta descriptions in search results when they're missing, duplicated, or mismatched to the searcher's intent.
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Google rewrites between 60% and 70% of meta descriptions in search results when they're missing, duplicated, or mismatched to the searcher's intent.
Seventy-four percent of searchers decide whether to click your link based on the meta description alone. That number floored me when I first saw it, because I'd been treating descriptions as an afterthought for years. Copy-paste the first sentence of the post, maybe tweak a word or two, move on.