65 articles published
Adobe, Salesforce, and Braze all shipped major personalization features between Q3 2025 and Q1 2026. The collective pitch was familiar: AI would finally close the gap between the content marketers want to create and the content they can actually produce.
Surfer's internal query fan-out research documented a pattern that rewrites the value calculation behind every backlink you pursue: when an AI system processes a user's search, it doesn't evaluate your page against a single query.
SEO professionals face mounting pressure to explain organic traffic declines to executives who lack the technical context to understand algorithmic shifts, according to a framework published by agency owner Maeva Cifuentes on Search Engine Land April 23. The 13-year SEO veteran outlined five strateg
Search Engine Land published a 20-minute guide to SEO seasonality on April 22, detailing how marketing teams can distinguish predictable traffic fluctuations from actual ranking problems and optimize content to capture demand-driven searches before traffic peaks, according to the publication.
LinkedIn's organic B2B traffic dropped 60% from non-branded queries after AI Overviews absorbed the clicks those rankings used to deliver.
Google rewrites between 60% and 70% of meta descriptions in search results when they're missing, duplicated, or mismatched to the searcher's intent.
Search Engine Land published a 19-minute guide on April 21 covering query fan-out tools that help content teams optimize for AI search platforms like ChatGPT and Google's AI Overviews, according to the publication.
Keyword stuffing in a Google Business Profile name triggers an algorithmic suspension that can erase a business from local search results within hours.
Paid media teams are splitting budgets three ways across a decision that barely existed at the start of the year: buying placement inside AI answer engines, earning organic citations through structured GEO content, or hiring an agency to monitor and manage brand mentions across every generative plat
On April 20, Google flipped the switch on a dual-pane interface inside AI Mode that places an AI-generated summary and traditional web results side by side on the same screen. Clicking any link in the right pane now opens the page next to the AI summary rather than replacing it.
An XML sitemap for a mid-sized e-commerce store might reference 40,000 URLs. A topic cluster built around that same store's core product category links fifteen pages together through intentional internal architecture. Both structures communicate with Google, but they say different things.
Viral Nation deployed three AI-powered tools for social media marketing that process 11 years of data spanning 34 million posts and 1.4 million hours of video, according to a Social Media Week presentation by the agency's founder Joe Gagliese on April 20. The tools automate creator discovery, conver