Tag

#301 redirects

The Domain Migration SEO Audit Checklist: Preserving Rankings While Consolidating Brand Authority

The 301 redirect strategy that protects your organic rankings during a domain migration will break your paid search campaigns in ways no SEO checklist warns you about.

May 17, 2026

The Website Migration Playbook: A Three-Phase SEO Strategy to Preserve Rankings and Authority

A client of mine migrated their e-commerce site to a new CMS on a Friday afternoon. By Monday, 40% of their organic traffic had vanished. The redirect map they'd built covered only their top 50 pages. The other 3,200 pages? All returning 404 errors.

April 9, 2026