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Paid media campaigns running across Google, Meta, TikTok, and LinkedIn collectively demand somewhere between 50 and 200 unique creative assets per month from a typical mid-market marketing team.
Eight hours of planning per month. That's the documented overhead for a well-run 4-week SEO sprint, according to monday.com's sprint planning research.
I pulled up a client's blog index and counted 247 published posts. Then I sorted them by business objective. Seventy-one percent mapped to... nothing. No specific goal, no target audience segment, no funnel stage. Just topics someone thought sounded interesting on a Tuesday morning.
Most content marketing strategies fail before a single word gets published. Not because the writing is bad, not because the topics are wrong, but because there was never a real strategy to begin with.