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#generative engine optimization

The GEO Playbook Imperative: How to Optimize Your Content for AI-Driven Brand Discovery in 2026

Paid media teams are splitting budgets three ways across a decision that barely existed at the start of the year: buying placement inside AI answer engines, earning organic citations through structured GEO content, or hiring an agency to monitor and manage brand mentions across every generative plat

April 22, 2026

The March 2026 Core Update Shock: Why AI Bot Traffic and GEO Are Reshaping Competitive Rankings

A 71% traffic drop for mass-produced AI content. A 22% gain for sites with original research and named experts. Those aren't projections from a think piece.

April 9, 2026

From Blue Links to AI Recommendations: Rebuilding Your SEO Strategy for 2026

Sixty-eight percent of Google queries now end without a single click to any website. That number should terrify you if your entire SEO strategy still revolves around climbing the traditional results page. But here's the thing most people miss: the traffic didn't disappear. It shifted.

April 8, 2026