Category
Social platform strategies, audience growth, engagement tactics, and social commerce
Viral Nation deployed three AI-powered tools for social media marketing that process 11 years of data spanning 34 million posts and 1.4 million hours of video, according to a Social Media Week presentation by the agency's founder Joe Gagliese on April 20. The tools automate creator discovery, conver
An account with 2,000 highly engaged followers will outperform one with 50,000 passive ones every single time. I've watched this play out across dozens of brands I've worked with, and it reshapes everything you think you know about social media growth. The follower count obsession is a trap.
A SaaS client of mine was losing enterprise deals and couldn't figure out why. Pipeline was healthy, demos went well, but prospects kept going cold at the contract stage. The answer wasn't in their CRM or sales calls.