Category
Social platform strategies, audience growth, engagement tactics, and social commerce
Instagram Chief Adam Mosseri announced June 28 that the platform is testing four new algorithm control features, including drag-down access to topic preferences and conversational prompts for feed refinement, according to Social Media Today. The experiments expand the app's "Your Algorithm" control
Social media campaign infrastructure is the single largest unaudited source of crawl waste on enterprise websites, and the teams creating the problem rarely know it exists.
Fixing technical SEO issues in the order your audit tool ranks them guarantees the slowest possible recovery. Automated severity scores ignore your traffic patterns, your social promotion calendar, and which pages generate revenue.
Restructuring site architecture has produced up to 175% increases in traffic and conversions in documented cases.
Backlinko's keyword research guide sat in Google's top three results for months, pulling thousands of impressions per week, while its conversion rate stayed pinned below 1%.
Paramark's analysis of GA4 implementations across mid-market companies found that organizations relying solely on GA4 misallocated an average of 18% of their digital marketing budgets due to data gaps, with paid social channels absorbing the worst distortion because ad blockers disproportionately su
Viral Nation deployed three AI-powered tools for social media marketing that process 11 years of data spanning 34 million posts and 1.4 million hours of video, according to a Social Media Week presentation by the agency's founder Joe Gagliese on April 20. The tools automate creator discovery, conver
An account with 2,000 highly engaged followers will outperform one with 50,000 passive ones every single time. I've watched this play out across dozens of brands I've worked with, and it reshapes everything you think you know about social media growth. The follower count obsession is a trap.
A SaaS client of mine was losing enterprise deals and couldn't figure out why. Pipeline was healthy, demos went well, but prospects kept going cold at the contract stage. The answer wasn't in their CRM or sales calls.