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#analytics tools

The Real-Time Analytics Stack for Marketing: Tableau vs. Power BI vs. Matomo for 2026 Performance Monitoring

Tableau's April 2026.1 release deprecated its native Marketo and Oracle Eloqua connectors while simultaneously shipping AI-generated metric alerts through Tableau Pulse. Two days later, a fresh enterprise benchmark showed Power BI rendering a 50-million-row dashboard in 1.

May 6, 2026

The Analytics Tool Stack Audit: Choosing Between Tableau, Power BI, and Matomo Based on Your Marketing Data Needs

Google's shutdown of Universal Analytics in July 2023 didn't just retire a product. It detonated the default analytics stack that most marketing teams had relied on for over a decade.

April 20, 2026

Google Brings Back Data Studio: What It Means for Your 2026 Analytics Stack Decision

Three days. That's how long it took for my inbox to fill with 47 emails from clients all asking the same question: "Wait, is it Data Studio or Looker Studio now?

April 14, 2026