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Three Python scripts, a DataforSEO API key, and a Google Sheets integration replaced $24,000 in annual SEO platform subscriptions for one agency founder who documented his workflow publicly this year.
Semrush, Ahrefs, and Moz pull ranking data by scraping search engine results pages.
Analysis of Google's leaked API documentation by iPullRank in 2024 confirmed that Google maintains multiple index tiers internally labeled Base, Zeppelins, and Landfills.
Search Engine Land published a 19-minute guide on April 21 covering query fan-out tools that help content teams optimize for AI search platforms like ChatGPT and Google's AI Overviews, according to the publication.
I spent three weeks migrating our agency's keyword tracking from one platform to another and discovered something uncomfortable: the rankings we'd been reporting to clients for months were off by an average of 4.3 positions.