The Search Intent Mismatch: Why Your Content Ranks but Doesn't Convert (And How to Fix It)
A client came to me with 47 pages ranking in the top 10 for their target keywords, over 120,000 organic visits per month, and a conversion rate of 0.3%. Not 3%. Zero-point-three. They'd spent 18 months building what they called a "content machine," and the machine was running beautifully.