Marketing Technology

MarTech stack, automation tools, AI in marketing, and platform reviews

The Analytics Tool Stack Audit: Choosing Between Tableau, Power BI, and Matomo Based on Your Marketing Data Needs

Google's shutdown of Universal Analytics in July 2023 didn't just retire a product. It detonated the default analytics stack that most marketing teams had relied on for over a decade.

April 20, 2026

From Subscription Bloat to API-First SEO: Building a Unified Tool Stack Without Breaking Your Budget

I counted 11 active SEO subscriptions on our company credit card. Eleven. Three of them pulled ranking data from the same source. Two offered nearly identical backlink databases. One hadn't been logged into since someone on the team "needed it for a quick audit" eight months prior.

April 12, 2026