Category
Site architecture, Core Web Vitals, crawlability, indexing, and structured data
A client of mine migrated their e-commerce site to a new CMS on a Friday afternoon. By Monday, 40% of their organic traffic had vanished. The redirect map they'd built covered only their top 50 pages. The other 3,200 pages? All returning 404 errors.
Mozilla shaved 2.2 seconds off their page load time and watched conversions jump 15.4%. Not 1%. Not 3%. Over fifteen percent.
Your site passes Google's mobile-friendly test. Congratulations, that means almost nothing in 2025. I ran an audit on a client's e-commerce site that scored perfectly on the old mobile-friendly checker but was hemorrhaging organic traffic. Pages loaded in 6.