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Incomplete Google Business Profiles trigger compounding failures across three systems at once: Google's local pack algorithm, AI-generated search answers, and user trust at the moment of conversion.
The backlinks your PR team earns from media placements have become the least valuable part of those placements for search visibility. What matters now is whether the mention itself is structured in a way that AI systems can parse, attribute, and cite.
Semrush, Ahrefs, and Moz pull ranking data by scraping search engine results pages.
"Position 1" is a lie. I'm staring at a keyword where my client technically ranks first organically, yet the link sits 1,200 pixels below the fold, buried under an AI Overview, a People Also Ask box, and a shopping carousel. The click-through rate? A dismal 2.3%.
I switched rank trackers three times in the past eighteen months. Not because I'm indecisive, but because the tool that worked perfectly for tracking Google positions became borderline useless once AI search started eating 60% of the clicks that used to flow through traditional blue links.
Sixty-eight percent of Google queries now end without a single click to any website. That number should terrify you if your entire SEO strategy still revolves around climbing the traditional results page. But here's the thing most people miss: the traffic didn't disappear. It shifted.