177 articles published
Marketing analysis published June 13, 2026, by Fypion Marketing identifies a structural reporting failure in B2B demand generation: last-click attribution assigns conversion credit to bottom-of-funnel branded searches and direct visits while erasing the cold emails, content interactions, and retarge
Internal linking strategies built for Google's PageRank model damage your visibility inside ChatGPT, Perplexity, and AI Overviews.
An analysis published June 12, 2026, by the Rockland County Times identifies a structural blind spot in local marketing programs: businesses optimize for map pack visibility but fail to build conversion systems for the high-intent traffic they generate, according to the publication's examination of
Chatoptic's cross-platform visibility study measured overlap between Google first-page rankings and ChatGPT citations for identical queries and found the two engines agree on only 62% of URLs.
Fixing technical SEO issues in the order your audit tool ranks them guarantees the slowest possible recovery. Automated severity scores ignore your traffic patterns, your social promotion calendar, and which pages generate revenue.
Businesses using first-party data for marketing measurement saw a 2.9x increase in revenue lift compared to those relying on third-party tracking, per Google's aggregate advertiser data. That gap keeps widening as cookie deprecation accelerates.
Google Business Profile signals now account for 32% of local pack ranking weight, the single largest ranking factor, while only 68% of business contact information displayed in ChatGPT and Perplexity matches Google Business Profile data, according to multi-location SEO statistics published by BizIQ
Google's own AI optimization guide, published May 15, 2026, explicitly advises site owners against creating separate AI-specific content. That guidance contradicts the central premise of every "AEO specialist" selling parallel content strategies for traditional search and generative AI surfaces.
Attribution windows in digital advertising platforms overlap rather than track separate conversion pools, according to a technical breakdown published by Foxwell Digital on June 8, 2026. The analysis clarifies a persistent confusion among paid media buyers: a single conversion can appear in both 7-D
Long-tail comparison keywords — queries containing "vs," "for [specific audience]," or "alternative to" — sit in the lowest competition bands of search while attracting decision-stage buyers.
Nearly four in five URLs ranking in Google's top-three positions changed during the March 2026 Core Update, according to volatility data published by SE Ranking on June 7, 2026. The 79.5% shift rate marks the highest positional volatility Google has produced in years, exceeding the 66.8% movement re
Switching from ad-hoc SEO execution to a structured workflow system reduced time-to-publish from over two weeks to three to five days per content asset, while cutting brief creation time from two to three hours down to 30 minutes. These gains compound across every piece of content a team produces.