
B2B Software Buyers Shift from Google to AI Chatbots as Primary Research Starting Point, G2 Data Shows
More than half of B2B software buyers now begin their research using AI chatbots rather than Google, according to data released June 26 by G2. The company's 2026 AI Search Insight Report found that 51% of buyers start with AI tools, up from 36% seven months earlier, marking a fundamental shift in ho










