190 articles published
Self-promotional comparison pages that rank brands in a category are now feeding competitor recommendations inside Google's AI Overviews, according to research published in June 2026 by Lily Ray analyzing 100 B2B software queries across three months. Cited brands lose the recommendation 69% of the t
HubSpot's answer engine optimization strategy produced an 1,850% increase in qualified leads and tripled conversion rates compared to traditional search traffic, according to Aja Frost, Senior Director of Global Growth and Paid at HubSpot, in an interview published July 6 by TechRadar. The three-pil
Payel Mukherjee, founder and CEO of Justwords, published a three-phase framework July 4 documenting how content marketing shifted from keyword-driven SEO tactics in 2010 to AI-generated content saturation in 2026, according to analysis on Adgully. The framework identifies 2010-2020 as the "Era of Mo
Arobis AI Research released a study on July 1 analyzing 100 SaaS brands across 10 software categories and found that Google search rankings and AI chatbot recommendations have, in the study's words, "almost nothing to do with each other.
Analytics Insight identified seven AI agent platforms managing complete advertising workflows—from campaign planning and creative generation through audience targeting and performance reporting—in a market analysis published July 2, marking the transition from interactive chatbots to autonomous mark
Citation rates for top-10 organic results inside Google's AI Overviews dropped from 76% in mid-2025 to between 17% and 54% in 2026.
Content automation workflows now span five distinct lifecycle stages—research, drafting, optimization, distribution, and measurement—replacing manual handoffs with programmatic pipelines, according to a workflow guide HubSpot published July 1. The guide, authored by Kenny Lee, documents how marketin
Technical SEO execution fails at the org chart, not at the codebase. Industry analysis shows 67% of organizations cite non-SEO development tasks as the primary barrier to implementing technical SEO changes, a bottleneck costing an estimated $35.9 million in unrealized annual revenue per enterprise.
Flat site architecture, segmented XML sitemaps, and deliberate internal linking form the crawl priority map that determines whether AI answer engines can find, index, and cite your local business pages. Without all three working together, your location pages sit invisible to both Google and ChatGPT.
HubSpot's 2026 State of Marketing Report reveals that 80% of marketers now deploy AI tools for content and media creation, marking a fundamental shift from manual production to automated operational systems, according to a guide published June 29 by the marketing software company. The data underscor
Ranking number one on Google for your highest-value keyword can coincide with shrinking organic market share.
Instagram Chief Adam Mosseri announced June 28 that the platform is testing four new algorithm control features, including drag-down access to topic preferences and conversational prompts for feed refinement, according to Social Media Today. The experiments expand the app's "Your Algorithm" control